Housed in a landmark industrial building on the south bank of the River Tyne in Gateshead, BALTIC Centre for Contemporary Art is a major international player on the contemporary art scene, with a world-renowned reputation for cutting-edge temporary exhibitions.
In 1998 the Baltic began the transition from a flour mill into a centre for contemporary art, and in 2002 it flung its doors open to welcome 35,000 visitors in the first week!
It’s now welcomed over 7 million visitors since opening and averages around half a million visitors every year. And it’s free! Pretty impressive huh?!
BALTIC Shop: On the ground floor of the gallery, BALTIC Shop has a collection of cool, quirky, local and international gifts inspired by art, culture and design. And is, in my opinion, probably the best gift shop in the North East (I can’t say for certain because I haven’t visited ALL of them... yet).
Brief: I've been working closely with BALTIC Shop to ensure their strong visual identity and personality continues to shine through the promotional images of their gift ranges.
Drawing inspiration from the materials used within the gallery as a background for many of the shots, including the architectural slate
walls, Cor-Ten steel and pinewood floor, I work with the shop team to create dynamic, vibrant and playful images for all of the shop’s marketing material.
My work can be seen on the online shop at shop.balticmill.com, in advertising in major North East magazines, on digital signage in the building, as e-newsletter headers, and most recently has part of a spring outdoor campaign on display on Tyne and Wear Metro.
BATLIC Shop shop.balticmill.com